Corporate Social Responsibility
Starbucks Coffee Company
Global CSR Supply-Chain Program
Documentation of supply-chain program impact on coffee farmers
and suppliers, providing communications to stakeholders and
assessment of future CSR risk issues. read
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Pfizer Inc.
Global Volunteer Program on HIV-AIDS
Case study of cross-sector partnerships to help NGOs build
field capacity in health care through staff volunteers, with
assessment of program structure, strategy and tactics.
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Merck & Co.
Anti-Corruption Initiative, Middle East
Evaluation of a landmark program to promote ethical standards
in government and business, providing evidence for the business
case to support the company's commercial strategy. read
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Fidelity Investments
Social Investment Strategy, India
Market-entry analysis and counsel on strategy for social investing
in India, including competitive benchmarking and partner identification
to support workforce development objectives. read
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Pfizer Inc.
Disaster Relief, Asia
Internal assessment of the corporation's comprehensive
response to the 2004 Asian Tsunami, with recommendations to guide
future relief efforts.
Hitachi Foundation and Ford Foundation
Project Mapmaker
Development of a syndicated op-ed commentary on the linkage
between financial value and social values, synthesized from
the Project's 2004 efforts to advance CSR practices
and principles.
Communications Strategy and Market Development
A T&T New Media
Development of award-winning online news and information service
for small business, including recruitment of Dow Jones, Knight-Ridder,
CNN and other partners.
Lycos
Recruitment and oversight of dozens of partnerships with content
providers, plus development of strategic content services
for this consumer web portal, such as the Lycos 50, a showcase
for the company's core search technologies.
News Corporation
Business plan development and market analysis for an electronic
business information service.
UPS
Communications strategy for e-commerce technologies, including
development of a white paper to position the company's
new electronic delivery services.
Technologic Partners
Feasibility study and market research for VentureWire, an
online technology information service for the venture capital
industry, subsequently sold to Dow Jones & Co.
NetMarquee
Web content development and implementation of market segmentation
strategies for Microsoft, Hewlett-Packard, Symantec and other
leading technology developers.
Financial Engines
Communications positioning for launch of new financial advisory
service of Nobel economics laureate William F. Sharpe, including
technical primers on Modern Portfolio Theory and other investment
fundamentals. |